Wednesday, July 7, 2010

The B-Boy King

ESPN's Adam Schefter says Lebron James's press conference tomorrow evening will be one of those "I remember where I was" moments. First, a quick list of "I remember where I was" moments that I have memories of:

The Space Shuttle Challenger exploding

The student demonstrators in Tianenmmen Square

The Berlin Wall falling

The attacks on the World Trade Center

Truly an athlete signing some ridiculous contract belongs in such company. Schefter's regretable comparison could be explained away as a company man trying to drum up ratings for his network (as I presume ESPN will be airing the pronouncement in its entirety. King James, indeed) were it not such a common trope for media weasels of all stripes to use. Similar to facebook's usurpation of actual contact, the media seems to feel that it much easier to tell us that whatever they are meekly relating back to us is "history" (as opposed to the future, I suppose) and we should pay extra close attention to it. I am not sure, so I would have to ask Ted Koppel, but did the Greatest Generation need to be told "listen up, this is important" when they heard Pearl Harbor had been attacked? Now that I think about it, how did they even know it happened without Twitter?

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