Thinking Corporately

I called attention to the phrase "think corporately" last post*, as I am obviously antagonistic to such an idea. Literally, the phrase can be benign, much like an enormous and unsightly growth protruding from your neck can be benign; you just might have to by slightly larger shirts. Anyway, here is a timely example of thinking corporately:

NBC lost about $200 million on the 2010 Winter Games in Vancouver and anticipates losing about $250 million on the 2012 Summer Games in London.

But that did not stop the new conglomerate of Comcast-NBC Universal from putting in a winning bid of $4.4 billion for the 2014 Winter Games in Sochi, Russia; the 2016 Summer Games in Rio de Janeiro; and the 2018 Winter and 2020 Summer Games, for which the host cities have not yet been determined.

*not really, but close enough.